Here are a few straight-forward questions about your marketing:
Are you sure that your marketing strategy is on target – or even in place?
Before you can mastermind brilliant concepts, methods, and techniques – which are tactics – you first have to be very clear about, and committed to, your strategy. You may even still have to create a master strategy. Even the greatest marketing tactics will under-perform (mostly by a wide margin) if not driven by a consistent, all-encompassing strategy, or by an inferior strategy.
Do you really understand the difference between marketing and selling?
Many firms are under the impression that marketing is automatically strategic, while selling is tactical – or that the one equals the other. This perception may be costing you dearly.
